A few weeks ago, we began introducing a new way of labeling our bags in hopes of offering a more informative approach at selling retail bags. As a trial they were initially sold at Sandbox Bakery, and then Bi-Rite Market. The feedback we’ve received thus far seems to be leaning in favor of this new approach. After a few months of toying with several different options, we believe we’ve settled on something informative enough to satisfy what we want our customers to read on a bag of coffee, as well as something that reads fluid and easy. Simply slapping a sticker on a bag riddled with coffee jargon, such as washed Bourbon from Santa Ana seemed obvious to us, however we realize not everyone that picks up a bag of coffee will know what those terms mean. Going forward, you should expect to see farm, country, region, varietal and process type on all of our bags, as well as blend recipes on all of our blends.

Shark