The De La Paz Coffee Company

Just arrived. These new drip stands are incredible. I can honestly say these are the nicest drip stands I have seen around. Cant wait to use them this weekend in LA.

These drip stands are a sign of our wholesale quality and commitment.

Another cross season is upon us and we are excited to be a part of all the races (racing and serving fresh coffee). We will be traveling to a few big races this month. First we will be in Los Angeles for a UCI race on 10/21. Then we will be in Soquel on 10/28 for the famous Surf City Halloween Race. We will be serving lots of the Bella Blend.
SoCal Cross Prestige Series– http://www.socalcross.org/
Surf City– http://surfcitycx.blogspot.com/
We will be serving our drip coffee on all new equipment. We cant wait!!

October also means Fair Trade Month. We get to let everyone know our deep commitment to Fair Trade coffee. We are still 100% Fair Trade and Organic.

New to many of our stores is our De La Decaf. If you arent in the mood to get the shakes and gitters after a nice cup of coffee, this is the one for you.

It looks like our friends at The Breakroom Cafe in Oakland are doing better and better every week. A few of their customers have posted reviews on Yelp and they all give praise to their espresso and coffee drinks. We are really working hard on our espresso blend these days. Hearing feedback always helps. Check it out…
BREAKROOM REVIEW

Our focus for the fall and winter is to build our wholesale/cafe clientele and really be able to offer them the best service possible.

As mentioned in the last post, TODO Monthly wrote a great little article on us and our free bike delivery in the city. This magazine is all over the city. Grab a copy and let us know what you think.

Last but not least, CX Racing is upon us. The DFL Series have been super fun. Expect more photos in a few days from Weds race.

Everything is coming together for a great fall and winter. Making sure we have enough green coffee through the winter is tough. Hopefully we have estimated correctly. The last thing we want is to run out of green coffee before the next harvest of many of our current offerings.
Speaking of new offerings, we have come across a great tasting Sumatra Mandheling. Deep bodied, nutty, and spicy.
Mexico was great. Queretaro is an incredible city. Toured the whole city looking for a good espresso and came up empty. If anyone knows of a good cafe in the area please let us know. We will be back down there soon. Here is a photo from an old grinder that dates back 4-5 generations. It comes from the Cortes side of the family.

Up next will be more info on our coffee being served at Canyon Market with photos. They are using one of our custom drip stands. Also an article in TODO Monthly. Havent seen it yet.

Off to Mexico for a week. Please note that we will not be roasting and delivering coffee until the 30th of August. All online orders will be shipped on the 30th. Thanks for your patience.
Hasta Luego.

This week we will be giving out free coffee at the showing of Black Gold in the Dolores Park. Check out the flyer below for more info. This movie is probably the best coffee documentary ever made. Dont miss it. We will be giving out free coffee samples of our Fair Trade and Organic Harrar and Yirgacheffe coffee. Both come from the Oromia community in Ethiopia, which is the main focus of the movie.

We are also selling coffee at a new store in San Francisco. Anyone living in or around Noe Valley will find this store a great place to pick up some of our coffee. 26th and Guerrero Market is located exactly where the name states. Thank the friendly staff for selling De La Paz Coffee when you stop by.
Finally, here is a photo of the De La Paz Coffee prizes that were giving to the winners of the 2nd Annual BTR Criterium held in Kalamazoo Michigan this weekend.

Everyone knows that San Francisco has some incredible Mexican food. Some of the best happen to be the taco trucks that pull up in the afternoon and only stick around for a few hours. El Tonayense taco truck is one of the best. This was lunch while delivering coffee by bike to Rainbow Grocery.

After all the bicycle deliveries I took a ride over to Emeryville to visit Alex at Coffee Tech. The rep for Nuova Simonelli was showing off a new machine. Pulled some 14th St Espresso. The new Aurelia machines are super plush and pull a great shot. We will definitely be looking to use this machine with our wholesale customers in the future.

This past weekend we had a great demo at Canyon Market in Glen Park. Got to meet the owners and talk a lot about coffee. It looks like they want to bring in one of our custom drip stands into the coffee bar. We will keep you updated on that. Here is a photo from the demo.

Almost forgot to mention the legendary crusty cup race two weeks ago. Cant tell you anymore. Here is a pic from the start.

This weekend will mark another opening of a local cafe using De La Paz Coffee and the first cafe in San Francisco. Go check out The Central Station Deli and Coffee on 1401 Powell St. (in SF). They will have our coffee on the espresso machine and on the drip machine.

We have been so busy that I forgot to post some pics of our new bags we have been using for about a month now.

The 8oz of delicious bags are great. They seem to be going really strong in all our stores. I think a lot of people like to grab a small bag for the house and keep it fresh rather than storing a full pound for a few weeks. As usual, the ape seems to keep them rolling.

Look back in a week or so for our new look.

Here at De La Paz Coffee, things are always changing.  Luckily, everything is changing in a good way.  Where to begin….  Well, we are finally branching out into the cafe world.  This month two new cafe’s and deli’s will be serving our coffee.  This has been something we have wanted to move towards, but we wanted to do it right.  The first cafe to start serving our coffee will be The Breakroom Cafe on 13th and Harrison, in Oakland, Ca.  They are a great bunch of people and we cant wait to work with them.  Their grand open is July 10th!!  Swing by and try some great coffee and food.  Below are a few shots from outside their shop. 

Another big change is happening right here on our www.  Big up’s to Ape Do Good!!  Who knew that he could throw together a sweet site and also find time to print all those tshirts.  Our site should be completely finished in the next week or so.  In the mean time check this blog and see the changes.  

Finally, we will be serving coffee during the Fancy Food show in NYC next week.  Thanks to Transfair, we have a nice booth space and we will be giving out free samples on Tuesday the 10th.  We do not even know what to expect, but it should be tons of fun. 

trying out a new layout for the blog with a few new added features.

This past week was super busy.  Saturday was our first forum and we didnt know what to expect.  Everything turned out great.  We sold a bunch of coffee and got a chance to talk about the De La Paz Coffee experience. 

We also got our new drip stand.  We figured that it was time to upgrade and get more legit.  We wanted to design a drip stand that we can start offering to coffee shops, offices, and even homes.  Check out the new model.  It is a two drip stand that was designed by Kid Cam.  All stainless steel and great design!!!

Check back soon to see our new 1/2 lb bags.  Something new and exciting is always happening.  Also a quick shout out to the Bellas for their continued support and orders!!

Last week we got a new run of t’shirts printed at Ape Do Good Printing.  We went with a new and simple design and most importantly we went with a new water based pigment that Ape just started using.  We were just the second printing with this new pigment, and I must say it came out incredible.  The shirts are now even more environmentally friendly, plus the look is great.  Ape is actually the only print shop in SF that is using this eco friendly ink right now. 

On another note, we are participating in a forum (Best To Be Green) on May 19th from 12pm-4pm at Calvary Presbyterian Church at 2515 Fillmore St., San Francisco, Ca.  Best To Be Green is a forum and educational tool promoting green businesses in San Francisco.

This weekend De La Paz will be in Monterey, Ca for the Sea Otter.  We will be working a booth with the Velo Bellas so come by and check us out and get some good coffee while you watch some great racing.  We will have plenty of the Bella Blend for everyone. 

Then we will be racing back up to SF on Saturday (4/14) for a demo at Rainbow Grocery.  If you time your weekend shopping right, you might find us giving everyone free coffee.  The demo is from 10am-1pm. 

Lately we have been experimenting with espresso blends or great single origins that taste great as an espresso.  This is a picture of our single origin Brazil Poco Fundo pulled this morning.

We have been waiting a long time for the arrival of one of our favorite coffees.  Finding a Fair Trade Organic (FTO) Brazil is hard and we are lucky to get our hands on a good amount of Brazil Poco Fundo.  If you are in San Francisco and are looking for it, Rainbow Grocery just put it in their bulk selection.  If you are outside the area, just place an order on the webpage.  It is one of the only coffees that can be used as a single origin espresso and also tastes great in a french press or drip.  It has a syrupy taste that is very sweet and fruity!!

Our partnership with the Bellas is starting strong.  Just today we prepared and shipped 35 bags to Tennesse and North Carolina.  Here is a pic of us preparing the bags…

Until next time….